The "name and shame" technique has been used by members of the French government. Its objective is to deter actors from violating measures or laws put in place by the executive.
The expression means "to name and blame or humiliate" in French. In the age of social networks, the technique can be terribly effective, says communications strategist Carina Cheklit. But it must be used with caution and balance to avoid abuse or injustice, says Chek Lit, a specialist in communications.