Instagram boss Mosseri explains: Posting more can increase the number of followers. Persistence and consistency are therefore key to success on the platform.
Anyone who posts regularly and doesn't go viral could be suffering from a shadowban - the duration of aShadowban on Instagram is around 14 days. The platform is growing overall, which leads to greater reach, but also increases competition among users. Some see an increase in their reach while others experience a decrease. However, Mosseri emphasizes that it is in Instagram's interest to connect with content that followers want.