Instagram's new Threads quick access feature directly in the profile. Making conversations easy and quick to access could increase interaction rates and strengthen user loyalty.
The ability to quickly respond to messages supports real-time communication and can strengthen the relationship between brand and audience. It also provides a platform for immediate feedback, thereby promoting a dynamic culture of interaction. Most recently, Threads broke the mark of 130 million active users per month, Mark Zuckerberg announced. It remains to be seen what other innovations Instagram will implement to drive growth and user retention.