Israel Post is in the midst of a digital transformation - this is how it's going to look - voila! Marketing and digital. Israel Post, the government postal company that has been suffering for years from dragging and dragging its feet, has joined the Salesforce customer club.
We spoke with Itai Margalit, regional vice president and business operations manager of Salesforce in Israel. "Artificial intelligence provides a basis for new value propositions and the redefinition of the organizational business model," he says.