Italy is the European country with the largest organized network of farmers' markets. It is estimated that in 2023 around 25 million Italian consumers will have chosen them for their purchases.
The figure was announced by the Barilla Foundation on the occasion of World Earth Day (22 April) A new campaign to raise awareness of the issue of food waste. center of the initiative is the free donation of 100,000 copies of the volume "100 Food Facts - Small guide for big changes" The book can be ordered on the Fondazionebarilla.com website and delivered to your home at no cost, while stocks last April 14.. The book highlights that according to recent surveys, approximately 39% of Italian families try to organize the fridge or pantry effectively, distributing and consuming products based on their expiry date. The book also highlights that around 6 out of 10 Italians grow fruit, vegetables or aromatic herbs in their gardens, terraces and urban vegetable gardens, the latter - as underlined in a note - increased by over 18%, involving even the youngest and most inexperienced people.