Italy tops new European ranking for tourism reputation. Country ranks first in three out of five indicators used by Demoskopika to draw up the table.
But it drops to fifth place in the ranking for socialreputation, behind Spain, Portugal, Greece and Germany, due to the alleged inadequate use of social media by the Italian tourist board ENIT and Italia.it.Tourism Minister Daniela Santanchè hailed the results but said they are "not enough"