Jacques Cavallier-Belletrud is the master perfumer of Maison Louis Vuitton. His Atlas of Perfumes is an olfactory journey to the land of flowers, plants, seeds, roots, leaves and fruits.

“My secret passion, in fact not so secret anymore, is the centifolia rose or Grasse rose,” he tells CNN. Even the pillars of perfumery, the most used and best-known ingredients, still manage to surprise.