The Setouchi region, commonly called the "Mediterranean of Japan", has more than 3,000 islands of varying sizes. The town of Matsuyama is the perfect embodiment of tourist expectations linked to the Japanese archipelago.
The Dogo Onsen hot spring served as inspiration for the sets of Hayao Miyazaki's animated film Spirited Away. Ishite-ji temple, 51st on the list of 88 temples of the Shikoku pilgrimage and even a distillery sake and beer.