Jonathan Akeroyd: “Burberry is the only major British luxury house”. With the arrival of its artistic director, Daniel Lee, the trench brand seeks to compete with the big names in French fashion.
Critics are divided on its first collections, and the house has lowered its ambitions several times. Which does not prevent it from opening a new Parisian boutique, at 17-19, avenue Montaigne. It is here, at 8, boulevard Malesherbes, that we opened our first store outside of England.