Kansas City Chiefs and Pat Mahomes establish their dynasty in the NFL after a brutal comeback against the San Francisco 49ers. Taylor Swift vibrated with the triumph of his partner, Travis Kelce, whom he rewarded with a kiss that is already traveling the world.
The media romance of Swift, who wore a red Chiefs jacket, and Kelce surpassed the boundaries of sports and attracted new audiences to the NFL. An estimated 67 million Americans - roughly a quarter of the country's adult population - were making bets related to the Super Bowl, generating an estimated $23.1 billion.