La Bonne Distrib' is a new supermarket in Asnières, Hauts-de-Seine, France. It only offers products that meet strict specifications.
No less than 500 ingredients are banned from the supermarket. Around nine out of ten references are certified organic. The artisanal products - all tested by its founders - allow it to offer exceptional know-how at an attractive price for the customer. The supermarket teams took particular care to convey “a positive message without being moralistic”