Study by the EU Commission shows that 80% of influencers do not correctly label advertising in posts on social media platforms. Only 20% of the influencers checked labeled advertising content systematically and transparently.
119 profiles promoted an unhealthy or dangerous lifestyle. This misconduct could now have legal repercussions for 358 influencers, as further investigations are pending by the responsible national authorities. The European Commission is considering possibly tightening existing regulations. This comes against the backdrop of the Digital Services Act, which aims to ensure a fair and transparent online environment.