Singer and actor Usher has just written a new episode by becoming the image of the Skims men's underwear line, owned by Kim Kardashian, at 45 years old. Underpants advertisements are a source of controversy and at the same time a perpetuation of normative physiques.

Rihanna's Fenty line has been applauded for showing models with real bodies with its line of briefs (which also include boxers with lace and see-through). Last year, Calvin Klein featured a transsexual man who had not had a mastectomy advertising the brand's bras.