Louis Vuitton Moët Hennessy will allocate around 1% to glamorize the Paris 2024 summer Olympic and Paralympic Games. The amount of such a large contribution is not official, but sources close to the negotiation between the holding company and the organization estimate it at around 150 million euros.

LVMH made its first Olympic splash in September, with the signing of new, award-winning athletes as brand ambassadors. “We do not want to be a mere financial partner, our desire is to play an important role in the development of these Games," said Antoine Arnault, CEO of the French emporium.