My Italian Product portal to purchase Italian items on the web on a single platform. Final stage of the roadshow "Tradition and Innovation Made in Italy.
The protagonists tell their stories", held in Rome, as part of the made in Italy week. New edition of roadshow starting next autumn and also appointments abroad. "We are working to create a format that is exportable, in order to spread this positive narrative at a national and international level", said Roberto Santori, founder of the project. "Made in Italy' is a brand that for those interviewed means quality, attention to detail, exclusivity, innovation, but above all generation of value for the national economy, in which to participate indirectly with own purchases", said Gabriele Albani, CEO of Teleperformance Knowledge Services, who carried out research carried out on a sample of 2,000 Italians between 18 and 65 years old. It emerges that the value of the Made in Italian brand is increasingly recognized and that Italians are willing to pay 20% more to have authentic, quality products.