Meta considers subscription price cut on ad-free accounts. Proposal to authorities after introduction of payment in November.
In the new model only users who agree to tracking can receive a free service. Those who do not want to receive targeted advertising can pay a monthly subscription which would now go from 9.99 to 5.99 euros. The price cut proposal was made to regulators in response to growing criticism from privacy activists and consumer groups in Europe that the price of the subscription service that protects user privacy is too high.