The two banks are fighting for primacy in customer service and in the mortgage market. Mizrahi stung Leumi in the publication, Leumi responded with a counter-sting - and now MizraHI responds with a sharp and official complaint to the second authority.
The battles between the two banks began last year, when MizRAhi, through the advertising firm Reuveni-Friedan, attacked Leumi for an ad about "CEO Cruise" Leumi's marketing director, Mittal Shiran Harel, will not sit quietly and find the way to respond to Mizrahey's blow, says a source in the world of advertising, who is not related to any of the banks. The bank's VP of Marketing is Teri Yashchil, and sources close to her said that the data are true data from the Bank of Israel. The Bank of Jerusalem, a very small bank, is more expensive in terms of mortgages, so he chose to advertise on television that it is the best service.