The Lemtosh were worn by legends like the singer Buddy Holly, the author Truman Capote and the actor Johnny Depp. “This model is a monument in the circle of men’s frames and a best-seller among the best opticians on the planet,” says Marc Beaugé.

True to their iconoclastic spirit, Harvey Moscot, president of the family business, and his son Zack, creative director, like to do things seriously without taking themselves too seriously.