Paul Cheek is the senior director and founder of the Martin Foundation Center for Entrepreneurship at MIT. In his new book, he lists 15 tactics for startups in what he calls "disciplined entrepreneurship" Cheek: "A different order of operations may increase the chances of success and reach product market fit faster and more easily" The book is based on an excerpt from Cheek's new book,.
Disciplined Entrepreneurships Startup Tactics published by Wiley, published on the entrepreneur. website. The author is also a senior lecturer at the Massachusetts Institute of Technology, and the founding CTO of Oceanworks. In the book, Cheek talks about how to build a "mousetrap" to quickly test value propositions with end users within your target audience - in the real world. He says: "Mousetraps are a way to determine if your potential end users are tempted by your value proposition before you've even built the product" The author also discusses how to develop an understanding of the important metrics when running early advertising experiments.