Mustard video by Kai Pflaume completely backfires – and brings back thoughts of the FC Bayern star. “That’s why the word cringe was invented’: Some people didn't find the joke about the “extra sheep mustard” with an extra explanation funny at all.

‘This is officially the most unpleasant thing I've seen in a long time," a user posted 16 seconds from an Instagram video. In the first four days it was viewed around 370,000 times and liked 2,900 times.