Nayib Bukele is the most popular president in Latin America according to Latinobarómetro 2023. At the peak of popularity, he described himself as the "cool dictator" who transformed and rescued a country terrorized by gangs.

With the support of 90% of Salvadorans, this 42-year-old millennial publicist is almost assured of his re-election in Sunday's elections. He was mayor of the capital with the FMLN and came to power in 2019 as an independent candidate.