Oscar 2024: The Academy managed to raise the ratings of the awards, and these were the reasons. The 2024 edition of the Oscars was the most watched since 2020.
Marketing, supported by "Barbie", was crucial. Ryan Gosling stole the show when he sang I'm Just Ken, from the Barbie soundtrack, and left out Dance The Night, by Dua Lipa. The video and photos of this incredible moment continue to go viral on social networks, and made the ceremony even more popular.