Competition aims to renew the visual of the sleeves of the approximately 150,000 condoms distributed each year by the City. “Let’s make Paris the city of love without AIDS” has been displayed in capital letters since 2016.
The City intends to “raise awareness, without feeling guilty” while positioning itself as a “militant actor on the theme of consent and, more generally, sexist and sexual violence” The winner will be known on May 17 during the Bal de l’amour.