Paris 2024 Olympic Games: authentic pieces of the Eiffel Tower on the medals, an “extraordinary souvenir”. “These pieces of tower are not generally marketed, it had to remain something exceptional, rare and precious”, estimates Jean-François Martins, president of the board of directors of SETE.

A nice nod as next summer the images of the capital's most iconic monument will go around the world. “We will assume this iconic and heritage dimension, both of the influence of Paris and of the identity of these Games. »