Photo disaster: Prince William throws Princess Kate “to the wolves”. Instead of supporting their boss, the PR department should have paid attention to every little thing.

The whole story suggests that responsibilities have not been clarified. The couple's press spokesman, Lee Thompson, is experienced, but has only been with the royals for 18 months. Only the future can tell whether the excitement will subside again. The fact is: whoever waved through the publication is costing the palace a lot of reputation and trust.