Only half of the respondents are aware of the existence of these brands. Only a small part of them prefer or can purchase their products.
Küppersbusch and Miele stood out especially as the leading brands when it comes to innovation, reliability, exceptional service and design. Most Israelis are familiar with Lexus and Mercedes. The main challenge for these brands is to deepen consumer knowledge and strengthen trust in their products, according to the study. The results of the study show the need to continue to adapt our offers to the changing needs of customers.