The Prince Williams Prize, endowed with 95 million US dollars (over 88 million euros), is entering into a partnership with YouTube. The next two years will be filled with co-branding campaigns, events and collaborations between YouTubers.
The Earthshot Prize was launched in 2020 by Prince William and David Attenborough. It is awarded each year to five winners for their contributions to environmental protection. It was first awarded in 2021 and is scheduled to run annually until 2030. Each winner will receive a £1 million grant to continue their environmental work.