Nova Hawthorne met her sugar daddy in Covid, and fell in love with him, even though she prefers women. Nova said she initially chose to connect with James because of their similar values.

According to her, James helped grow her business to the point where she was earning more than him, and she became financially independent from him. "Pretty quickly it just started to feel like two people who love each other, living together, who have real affection for each other," she said.