In 2023, just over a third (36%) of those who use the web in the European Union, aged 16 to 74, have changed their internet browser settings to prevent tracking of their online activities. The highest percentage of users who have limited the collection of cookies is found in Finland (66%), the Netherlands (56%), Luxembourg (47%), Denmark (46%) and Germany (45%).
The lowest percentages are in Romania and Bulgaria (both 12%), Cyprus (20%), Slovenia (26%) and Italy (27%).