The shops of three small Italian municipalities - Alatri, Veroli and Canicattì - are the only ones unable to participate in the main prize competitions combined with the sale of household products and foodstuffs of well-known brands. In some cases, the exclusion also concerns the shops in GrumoAppula (Bari) and Biccari (Foggia) The consumer association Aeci of the province of Frosinone reported it and asked for clarification: the president Matteo Loffredi sent a request to the Antitrust.
The case will come to the attention of the Alatri municipal council and a municipal councilor has already announced that he will present a motion. The competition rules are written in black and white in the rules of the 'Wellbeing Brands', 'Discover the Taste that Rewards You' and'discover the pleasure of loving yourself' competitions. The rules are open to consumers who shop at any point of sale in Italy or in the Republic of San Marino.