Retex, 'ethical commitment guides consumer choices' - Finance & Business. For over half of consumers, companies' ethical commitment, if concrete, influences the final purchasing decision.
This is confirmed by the research "The Good, The Trend & The Brand" carried out by Retex and Connexia, in collaboration with the consultancy companies TrendWatching and Brand Finance. The result of the research awarded Ferrari, which wins over all and conquers the primacy in the ranking of the most loved Made in Italy brands.