Rod Almayate was founded by Diego Díaz from Malaga and Italian Roberto Ferlito. Beyoncé, Céline Dion, Blanca Suárez and Natalia de Molina have worn the brand's jewelry.
The waiting list for new orders reached six months after Queen Letizia wore their earrings at the National Sports Awards. The brand's workmanship is done in a workshop in an Italian city near Bologna, where jewelry for Elizabeth Taylor was forged decades ago.