Roots tourism "excellent for deseasonalizing," says Cna Turismo e Commercio. Cna, an economic impact of 18 billion already but it would be much higher.
According to estimates, the audience of potential tourists exceeds 80 million people. Over 13 million visitors to Italy can be included in the "roots tourist" category according to the ENIT classification. The roots tourist from traveling to places of family origin is in some cases led to renovate or buy properties or make investments.