Sephora, the new Wednesday extracurricular activity. Now, 12-15 year olds are rushing to the beauty aisles to try the products of the influencers they adore on TikTok.
Most of these girls are between 12 and 15 years old and come in groups after school or on Wednesday afternoons to try out the new things. Although these young French women love make-up and hair care, they are not yet at the stage of their American counterparts, who buy very active formulas aimed more at adults.