Shein, Temu, Primark... Why buying cheap clothes is not necessarily a good deal.

“We are wrong to say that it is not expensive if it does not last long,” underlines Gildas Minvielle. Compulsive purchases encourage these compulsive purchases, which bring more satisfaction than holding back to buy a piece, even one of better quality. The number of pieces of clothing purchased per person soared by 60% between 2000 and 2014, the duration of use of these clothes was halved.