Shein and Temu in focus: France plans rules for “dirtiest industry in the world’. The law provides for an environmental tax of up to ten euros per item for goods that do not meet a number of specified criteria.
These include recyclability or water consumption during production. France is also planning to ban advertising for companies that encourage excessive consumption. The bill so far provides a loose definition of “fast fashion” These include brands that bring a large number of items onto the market within a short period of time.