Artificial intelligence has reached video and today it knows how to produce entire videos, including advertisements, from prompts. Israeli company Lightcris is one of the two companies leading this revolution in the world.
This is how the AI revolution will affect video advertisements in the future. New in Vala! Branch: Advertiser and creative person Miren Karbon dives into an in-depth conversation with senior executives in the marketing and advertising industry. This week's guest: Ido Cohen, Vice President of Brand and Global Communications at Leatrix and owner of Creative First, a company that works to promote creative excellence through an independent creative agency and strategy, the largest advertising and marketing community in Israel. The show airs at 9pm ET/PT on Monday, Tuesday, Wednesday and Thursday in the U.S. and 10pm ET /PT on Tuesday, Thursday and Friday in the UK. For more information, visit Vala.com. The show is also available on iTunes, Google Play and other platforms.