[HIGHLIGHTS] Social network BeReal uses celebrities and brands to expand its audience

Social network BeReal uses celebrities and brands to expand its audience. The French application appeals to 18-24 year olds and has 23 million daily users worldwide.

Dive behind the scenes of PSG or the Boston RedSox baseball team, singers Niall Horan, Joe Jonas and Dixie D'Amelio. BeReal - which means "be authentic" in English - goes against the tide of TikTok, Instagram and Snapchat with their filters which allow reality to be embellished. “Our mission is to create a more authentic world by connecting our users to the people they love”