Spanish discount chain puts Aldi and Lidl in the shade with a new recipe for success. Mercadona selects the best manufacturers for each product and outperforms the market in terms of productivity.
The company also understands the Spanish customer better than anyone else. Each branch has an integrated parking garage, which enables customers to complete their shopping quickly after work or during a break. In addition, supermarkets in Spain are designed to make easy to find products, which makes shopping easier for customers even when things have to be done quickly.