sponsored filters in augmented reality are designed to push a brand, a service or a particular product. Among the first to exploit them are the National Football League for the Super Bowl and the American botanical garden Franklin Park Conservatory.
The new feature allows advertisers to create sponsored AR filters in minutes using the free Lens Web Builder tool. At the beginning of February, Snap, the company that develops the social network, announced the dismissal of around 530 people, equal to 10% of its employees globally.