Twitch and YouTube stars are rushing to create their own e-sports teams. Squeezie, Gotaga, Kameto, Mister MV and Sixen founded these professional structures.
“All major clubs have an influencer at their head”, says Bertrand Amar, e-sport director of Webedia. The new business model of “esport-tainment”, mixing entertainment and competition, attracts crowds by thousands. But it is not enough to line up millions to win competitions, says Amar.