[HIGHLIGHTS] Success of Made in Italy told by Piedmont companies - Piedmont Region

Success of Made in Italy told by Piedmont companies - PiedMont Region. 4th stage of the community roadshow in Turin.

Marco Boglione, founder and president of BasicNet, Antonio Casu, CEO of Italdesign, Gaetano Adolfo Maria di Tondo, president of the Olivetti Historical Archive Association, and Agostino Re Rebaudengo told their entrepreneurial story. Research shows that 88% of Italians are willing to pay 20% in more to have authentic and quality products.