Albania is one of the cheapest travel destinations in Europe and is considered an "insider tip" among travel professionals. The country on the Adriatic coast scores in various travel guides with a 360-kilometre-long coastline and numerous pebble and sandy beaches.

Lonely Planet recommends Albania as a travel destination in "Best Travel 2023" in the category "The best places to socialize with locals" The cost of living in Albania is relatively low, at least lower than in Germany.