Dozens of military units are betting on advertising campaigns on the streets and on social networks to attract citizens willing to enlist. The logic behind the advertising of these military units is that if you volunteer, you have more options to choose where you will serve and in what capacity.

The army urgently needs up to 500,000 new soldiers, former commander-in-chief of the Ukrainian Armed Forces Valerii Zaluzhni said last January. There are repeated widespread complaints that the troops, regardless of the unit, do not have enough rest permits.