Tanorexia is an addiction to tanning. In Argentina alone there are 200,000 cases detected per year and 600 of them end in the death of the patient.
Tanorexia causes sunburn and photoaging in the short term, while in the long term it can cause skin cancer due to excessive exposure to the sun and UV rays. La Roche Posay, the number 1 brand recommended by dermatologists around the world and in Argentina, works on the prevention of skin cancer by carrying out the #SaveYourSkin campaign.