The 'kidult' economy or when older people play more than children. Adults are buying Lego pieces, Scalextric cars or board games like never before.
The sector has grown to reach 25% of the sales of toy companies in Spain. This diagnosis is far from the so-called Peter Pan syndrome, when people reject the obligations of their age due to a lack of confidence or failure to spend money on things they want to do. The phenomenon is revolutionizing their company: 53% of 1:32 scale cars are sold to adults.