The 2024 Super Bowl is already the most watched event in the history of television in the United States, with permission for the moon landing. The game in which the Kansas City Chiefs defeated the San Francisco 49ers had two incentives that made its audience skyrocket to 200 million viewers: reaching overtime for the second time in 58 editions and the presence of Taylor Swift.
The figure is impressive and far exceeds the previous one: 123.4 million viewers followed the final match of the American Soccer League for four and a half hours. In this case, most of the viewers came through conventional television, those who watched it on the CBS network.