The Alsatian sock manufacturer opens its factory to visits to “promote sales”. According to the group's estimates, sales of French socks represent only 0.8% of the national market.
“We want to encourage consumers to favor a French brand. To understand the know-how behind this everyday product, we have chosen to show you behind the scenes of our factory for free,” announces the CEO of Labonal. The company is celebrating its 100th anniversary in 2024 on the historic site of Dambach-la-Ville.