The boss of Système U warns of “deconsumption in France today’. Food inflation is falling, but price reductions are not yet widespread on the shelves.
As a result, the French are avoiding big brands and fresh products, observes Dominique Schelcher. Prices will be lower on cleaning products, a consequence of the end of mega-promotions ratified by the Descrozailles law. The CEO of E.Leclerc Michel-Édouard Leclerc says France “will not return to prices before” the inflationary crisis.