The Cannes Film Festival will launch a competition dedicated to immersive works based on virtual reality for its 2024 edition. The selected works will be accessible to festival-goers and accredited members of the Marché du Film from May 15 to 24.
The Prize for best immersive work will be awarded by “an international jury composed of well-known personalities from cinema and immersive art” The Cannes town hall will also announce the launch of the “Cannes Immersive” program, sponsored by the musician keen on new technologies Jean-Michel Jarre with the support of the CNC (National Cinema Center), whose ambition is to be “a global hub dedicated to immersed creations and the new artistic territory of artificial intelligence (AI)’ The 77th edition of the Cannes film festival takes place from May 14 to 25, with the competition to be held on the Croisette on May 15-24. In 2017, during the 70th edition, Alejandro González Iñárritu showed the first immersive work ever presented in the official selection of a major festival, Carne y Arena.